Gesture Business

How To Start Building A Healthy Company Culture

Before we dive into the whole process of building a healthy company culture, you need to understand exactly what a company culture is. A Company culture or a CC, is the overall personality of your company.

For more clarity, your CC is the defined environment in which employees work. With in this environment you create the ideas and regulations behind your company mission, values, ethics, expectations, and goals.

According to researching finding by Deloitte, 94% of executives and 88% of employees believe a distinct workplace culture is important to business success.

Now that we have a clearer understanding behind why having a good CC is important and beneficial to your company. Lets dive into the basics on actually creating and implementing a healthy culture.

Build Your Company’s Core Values

In order to have a set of core values, you need to first create your company’s purpose. Your overall purpose, reflects the branches of your values.
For example Squarespace, a company that allows users to create websites for their business. Their purpose is, “giving voice to ideas” and their values include the following:

  • Be your own customer
  • Empower individuals
  • Design is not a luxury
  • Good work takes time
  • Optimize towards ideals
  • Simplify

Find what your business’s overall purpose is, then grow out your core value branches.

Hire People Who Fit Your Company Culture

The best way to ensure your creating a culture in your work space that allows those to thrive and feel like they are among peers. When going through your applicant pool, you should seek out those who core values align with your own.
A great way to sift out those who may not reflect a similar image to your own is to implement culture questions during your interview process. We’ve provided a couple examples below:

  • What has been the most valuable lesson of your professional career?
  • What does work-life balance mean to you? 
  • Describe a time when you exceeded people’s expectations.
  • How would you describe your leadership style?
  • What does a successful company culture look like to you?

Ensuring Your Company Works As A Team

Team work makes the dream work. Yes you’ve probably heard that statement a million times over but it’s the truth. Though there is an understanding that some people do thrive on their own when it comes down to certain tasks, and that’s OK. What needs to be understood by all, is that everyone that is employed by your company is working together to achieve one major goal.

A great way to ensure that your executives and employees know that you are all one team is to literally stop referring to them as your employees and start calling them your team members.

Not only does this remove the superficial idea that someone working for your company is expendable, but it boosts their over all moral and understanding that they are apart of something bigger.

Actively Implementing Your Company Core Values

This is a no-brainer, ever heard of practice what you preach?
Review the core values you have created and make sure that you are implementing them in your everyday at work.

As the research from Deloitte shows, cc’s that are believed and practiced daily in the work place, allows your team members to thrive.

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